Michael Alexander is the co-founder and CEO of Audirie, an AI-powered simulation and communication intelligence platform designed to help pharmacists, pharmacy students, interns, and pharmacy teams practise and improve real-world patient conversations. An Australian pharmacist by training, Michael has owned pharmacies across the Amcal, Priceline and TerryWhite Chemmart brands. He has also held leadership roles across a number of global healthcare and pharmacy organizations, including CVS Health, the largest pharmacy chain in the world. Michael has spent his career at the intersection of pharmacy, education, digital health, and technology, with a particular interest in how artificial intelligence can be used responsibly to support communication skills, clinical reasoning, and professional confidence across the pharmacy profession. Through Audirie, Michael has worked with the PSA and international pharmacy organizations to create immersive AI-powered role-play simulations that allow learners to practise challenging conversations in a safe, scalable environment. These simulations have supported training in areas such as pharmacist-patient counselling, S2/S3 medicines, intern preparation, health service delivery, and communication assessment. Michael is passionate about moving the conversation about AI beyond hype and fear toward practical, pharmacy-specific applications that can help pharmacists deliver better care, improve learner readiness, and strengthen the profession’s role in the future of healthcare. His PSA26 session, “AI is here. What’s next for pharmacy?”, will explore what AI means for pharmacists now, what is coming next, and what practical steps pharmacists can take today to prepare for an AI-enabled future.