Leading the Pacific region and part of the MIMS Group APAC Executive Committee, Robert has several roles – CEO & Executive Director for MIMS Australia and MIMS New Zealand (ANZ), CEO and Executive Director of eHealthWise Services and is currently the National President of the MSIA (Medical Software Industry Association) in Australia. His MIMS corporate responsibility is to drive the strategy, P&L, growth and operations across these 3 Asia-Pacific businesses, working closely with the our Group CEO (Singapore HQ) and the APAC Executive Committee. Robert led the acquisition of eHealthwise Services in January 2014 to SMS Co Limited, and assisted our Tokyo HQ team with the October 2015 MIMS Group acquisition. Robert continues to focus on M&A opportunities across the APAC region and has worked with our Shareholder owners, SMS Co, since 2013. Robert is University Degree qualified – Bachelor of Commerce (Majors in; International Business, Technology delivery, Strategy/Marketing/Advertising/Brand Building) – he provides the MIMS Group with 25 years of diverse skills; with significant APAC regional experience, Board Leadership, Corporate Governance and IP Commercialization across Public and Private Companies.

Associate Professor Fei Sim is a prominent academic at Curtin University, Western Australia. Fei has a Doctoral degree in Pharmacy, is the first female and first from a diverse cultural background to serve as National President of the Pharmaceutical Society of Australia. Formerly the WA President (2017-2021), she is immediate past chair of the Australian Pharmacy Leaders Forum, fostering national pharmacy leaders’ collaboration. Fei is a member of various government committees at both state and federal levels. Her dedication extends to teaching and research, including collaboration with the University of Sydney, focusing on evidence to shape the future of pharmacy practice globally. She is a graduate Member of the Australian Institute of Company Directors (AICD) and Fellow of the Higher Education Academy (in the UK).